Translating Brand Personality to Visuals
I worked with the creative team to translate the brand platform into a set of personality guidelines—words that the team could use moving forward to guide creative work. We distilled that work into four main traits, and we outlined how those traits translate into visual expression.
Building the Visual Language
Progress is at the heart of the brand. I created a system of core graphic elements—lines, patterns, and shapes—that build a sense of momentum and dynamic energy.
Ithaca College is an eclectic and friendly place, and we wanted to be sure to bring that feeling through to the visual identity. Texture adds warmth to bold color, and redesigned icons with human elements feel friendly and lively.
Bringing the Brand to Life
I worked with the team to apply the new brand identity across a full set of materials: print, social, web, and environmental. We also built a comprehensive resource to document the new visual identity.
