I worked with Dr. Jon Hamm of Life Is Motion Chiropractic to create a visual identity, website, and branded materials for his practice. Jon is a super friendly and energetic person—and he’s also a uniquely thorough and knowledgable clinician. We knew we needed to capture that dynamic and create a visual identity that didn’t feel like an average, impersonal medical practice. The concept of motion—a key element of Jon’s clinical philosophy—was also important to capture. The identity I created emphasizes motion and energy while also feeling straightforward and friendly.